Sales representatives will often suggest many number of ways to market your home, however, if your agent decided an open house is advantageous for you, here are some suggestions to help make it a success.
The four steps to follow for a successful Open House are planning, promotion, presentation and definately…good weather.
With most things in real estate, planning is critical. Check your calendar and select a date that won’t conflict with events that could divert potential visitors. Not many home browsers will visit during Super Bowl Sunday or on Mother’s Day. Your agent will give you advice on how to showcase your home to show off the best advantages. When it comes to showing appeal, less is more. Create an atmosphere to spaciousness by getting rid of clutter. Maximize your space by having a garage sale, empty closets and take time to give to charity. This will make your home look great during the showing and will give you less to do on moving day.
A home that looks well kept and clean, smells great, will create favourable impressions. Outside appearances count also. Cut the grass and shovel sidewalk as required. Plan on doing spot painting to perk up problem areas. Oil squeaky doors and hinges. Tighten loose screws and all the things that make a home appear cared for.
After the home is prepared, it is time to start promoting. Your agent is the expert here and will advise you about marketing techniques that will be used to promote your open house. Direct mail, newspaper, advertising in Home Guides or website promotion, your real estate representative will effectively promote your event. As the homeowner, you can also add to the process by partnering in the promotion process for the open house. Post notices on boards in supermarkets, libraries and community centres and spread the word to family and friends.
On Open House day, your agent will advise you on how to present your home’s best advantage. Leave lights on, have a fire burning in the fireplace, soft background music , brewing coffee will all add to the ambience and give a welcoming impresion. The real estate being a professional will often know and advise you that the best possible thing is to get out and stay out during the open house. You will get better results when your visitors feel free to look around, openly ask questions, and will stay in longer. When a homeowner is there, they feel constrained and your agent may not be given any opportunity to identify concerns they have or offer options and solutions. Remove the pet dog and its accessories, enjoy the day away and trust your professional agent to do the job they are experienced in.